HUF

HUF was founded in 2002 by legendary New York skater Keith Hufnagel, starting as a San Francisco boutique and growing into a global skate and streetwear brand. The Plantlife sock became a streetwear icon.

HUF makes apparel, socks, footwear, and accessories that bridge skateboarding and street culture.

Shop HUF on Bow Shock Marketplace to add items from partner skate shops to one cart.