Collection: Fly Racing

FLY Racing was founded in 1998 as a performance apparel and gear brand for motocross and off-road riding. Early products included handlebars, levers, boots, and chest protection.

The company quickly added helmets (1999) and MX clothing, later expanding into BMX, mountain bike, adventure-touring, street, and related categories with an emphasis on protection and race-driven design.

Official materials describe FLY as a family-built powersports apparel brand known for wide product range, tech collaborations (e.g., RHEON), and sponsorship of elite MX/SX athletes—skate-adjacent action-sports gear rather than a skateboard company.

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