About The Hundreds
The Hundreds is a Los Angeles streetwear brand and media platform founded in 2003 by Bobby Kim (Bobby Hundreds) and Ben Shenassafar (Ben Hundreds), who met as law-school classmates.
Official brand copy describes apparel reminiscent of ’90s workwear and California subculture tribes, with a “People Over Product” ethos and a Fairfax District flagship.
Beyond clothing, The Hundreds has published media/magazine content and run collaborations (adidas, Disney, NBA, and others), sitting at the intersection of LA street fashion and youth/skate-adjacent culture.
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