Collection: New Era

New Era Cap Company was founded in 1920 in Buffalo, New York, by Ehrhardt Koch (initially E. Koch Cap Company, soon renamed New Era). It remains a major American headwear maker.

About New Era ↓

About New Era

New Era Cap Company was founded in 1920 in Buffalo, New York, by Ehrhardt Koch (initially E. Koch Cap Company, soon renamed New Era). It remains a major American headwear maker.

Harold Koch modernized the fitted pro cap into the 59Fifty (“Brooklyn Style”) in 1954. Since 1993 New Era has been MLB’s exclusive on-field cap supplier and later expanded licenses across NFL, NBA, and other leagues.

Beyond sports fields, New Era’s 59Fifty and licensed caps became staples of streetwear and youth culture; the company also sells apparel and accessories through lifestyle retail channels.

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